Graphic Designer / Production Artist
At LaCie, I designed packaging that balanced technical clarity with a minimalist, clean aesthetic that was core to the brand. I collaborated closely with colleagues in Paris, aligning on visual standards and refining details so the work felt cohesive across global markets. Our team adhered strictly to brand guidelines, but within that framework we pushed the quality of layouts and imagery to a level that bordered on fine art. We became meticulous about product imagery. The lighting, angles, reflections, and composition, all of it. All in the effort to see that every box communicated both precision and elegance right off the shelf. This role also included LaCie's first rounds of working with renewable materials like hemp, which added an exciting sustainability dimension to the design process.
