During WAVE—the biggest push of the cruise year—I owned cross-channel creative for Holland America Line. I built out everything from social stories, GIFs, and banner ads, fliers, on-ship digital screens, trade-show pieces, emails, and third-party promos. My goal was consistency and speed: one visual system, adapted fast for every placement without losing brand voice. I partnered closely with marketing, web to traffic files, hit specs, and keep QA tight across dozens of formats. That season taught me how to scale a campaign end-to-end while keeping the work polished, on brand, and performance-minded.
